FRAME BETS ON ‘RESPONSIBLE LEATHER’: Whether it’s continuing the transition to more sustainable raw materials or processes, the industry is increasingly getting on board with the shift — and tapping into new sustainability data to support it.
In October 2019, Frame announced the launch of its sustainable denim line rethinking hardware, inner pockets and traditional washing techniques. Since then, the contemporary brand has been increasing its retail footprint and use of responsible fibers.
Counting Bluesign-certified silk from China, organic Pima cotton from Peru, recycled cashmere yarns from Italy among its materials used, Frame is diving into what it’s calling “responsible leather.”
“I think we go category by category — start where you can have the most impact,” said cofounder and co-creative director, Erik Torstensson. Today, about 10 percent of Frame’s product assortment is organic Pima cotton, with cotton, polyester and elastane being dominant fabrics.
Using its partner Real Grade Leather, Frame sources skins from New Zealand where legislation is strictly set for animal welfare. Because leather acts as a by-product of the meat and dairy industry, audits are in place throughout to ensure traceability and compliance.
“It should go without saying, but the brand should be a reflection of the cofounders,” Torstensson said. “Three or four years back when we found ourselves recycling our own households and offsetting our flights, we decided to take things seriously. It’s very hard to change once you’ve already started.